Browsing Department of Business and Economics by Subject ": Perceived Service Quality"

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Influence of Perceived Product Quality on Customer Satisfaction amongst Dairy Milk Processors in Kenya

Mwangi, Anne Wairimu; Kabare, Ndung’u; Wanjau, Kenneth Lawrence https://orcid.org/0000-0002-3146-5324 (2019)

In today’s competitive retail market, as service quality improves, the customer’s expectation and lateral demand on service level is increased from time to time. Dairy milk processing firms in Kenya are struggling to get ...
Influence of Perceived Service Quality on Consumer Satisfaction amongst Dairy Milk Processors in Kenya

Mwangi, Anne Wairimu; Kabare, Ndung’u; Wanjau, Kenneth Lawrence https://orcid.org/0000-0002-3146-5324 (2018)

In today’s competitive retail market, as service quality improves, the customer’s expectation and lateral demand on service level is increased from time to time. Dairy milk processing firms in Kenya are struggling to ...